Business — Post-Coronavirus Business recovery & growth

For more than half a century, our lives as westerners, from countries with advanced economies, have been affected only by internal dramas, never by material difficulties or limitations to personal freedom or the loss of loved ones. We have avoided the war experience and the upheaval it causes in people’s lives, highlighting the terrible feeling of existence.

We are people among the best fed, most long-lived, most protected, and cared for ones, who have ever appeared on Earth; we are grown up with television unreality, our whole existence has been a great media event so far.

We were the luckiest ones in human history, but then we had to live the end of this world. We did it while we were unprepared.

The crisis resulting from the pandemic is the end of a world that insists on not wanting to solve the problems it is encountering and not wanting to realize that, for the first time in human history, some decisive question can only be solved globally: the Coronavirus is one of these.

We no longer have time to procrastinate. Each crisis breaks balances and finds new ones; in between, there are opportunities for those who can see and seize them.

So there is sadness for those who no longer are with us, but at the same time, there is an expectation for the opportunities we have before us, for individuals, but, above all, for governments.

The pandemic forces us to a courageous turn, which requires greater awareness; we can all be protagonists.

However, Europe has not given much proof of itself because, in this crisis, the European Union has seemed more like a confederation of states where everyone thinks of themselves.

On the other hand, the horizon is where the common good prevails over the political or electoral gain.

It’s time for those who have accumulated the experience of a whole life, living periods than today seem unrepeatable, to make it available for new generations who need reference points to face the unknowns and opportunities of the future.